Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

A few years ago, a new kind of AI called a diffusion model appeared. Today, it powers tools like Stable Diffusion and Runway Gen-2, turning text prompts into high-quality images and even short videos.

The-first-to-know innovation diffusion model was born out of the desire to support insight and innovation specialists in their quest for foresights that would inform future profit pools whilst ...

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