The Drum catches up with chief creative officer Anthony Yell at SXSW in Austin, Texas, as the agency celebrates its 30th ...

Imagine a world where your marketing knows what customers want before they even do. Sounds like sci-fi? Not in 2025. The ...

Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, today released the Q1 2025 edition of its State of Digital Advertising Report. Drawing on data from ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...

The digital world is rapidly changing and impacting every business. It also includes real estate, all thanks to AI-assisted ...

Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and ...

But there is a reason that digital content works and will work even better in the future. Some lawyers are still skeptical of video, social media and content marketing. They think people don’t ...

Orkhan Rzayev is a prominent figure in Azerbaijan’s digital marketing and gaming industry. As the owner of Mediamark Digital ...