Alberto Belli will direct the family adventure feature for Paramount+ and Nickelodeon. By Borys Kit Senior Film Writer Written by J.T. Billings , the script follows as Dora, her cousin Diego and their ...

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie? Yes, really. Per Variety, the toy store chain is coming to the silver ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

Toys “R” Us has released a video ad, one of the first from a major brand that was created almost entirely by generative artificial intelligence. The minute-long video depicts Toys “R” Us’s late ...

[Editor’s Note: This story was updated on Oct. 16 to include the locations of the new stores.] “As we head into the most magical time of the year, Toys ‘R’ Us is reaching more kids and families than ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook “Toys ‘R’ Us is a cultural touchstone that continues impacting the child in all of us today,” ...

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. WHP Global, the toy store’s parent company, announced an expansion of up to 24 flagship stores, as well as ...

Toys 'R' Us is mounting a comeback in the United States, expanding its presence with new stores and pop-up locations, which one expert said could mark the beginning of an American revival for the once ...