Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Network agency, has appointed Shivangi Shekhar Shrivastava to lead Chord as its Chief Strategy & Creative Officer. With a ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

After a stretch as the laggard in the early 2010s, Procter & Gamble has overtaken Unilever with a strategy so simple that many doubted it: doubling down on its biggest everyday brands and improving ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...

Dove, a personal care brand, launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

According to the agreement, HUL will initially acquire 90.5% of Uprising Science, with an eventual full ownership of 100% in ...