After a stretch as the laggard in the early 2010s, Procter & Gamble has overtaken Unilever with a strategy so simple that many doubted it: doubling down on its biggest everyday brands and improving ...

Network agency, has appointed Shivangi Shekhar Shrivastava to lead Chord as its Chief Strategy & Creative Officer. With a ...

Dove, a personal care brand, launched the Real Cost of Beauty Ideals study to get American society to realize that body dissatisfaction and appearance-based discrimination is a silent public health ...

Peroni Nastro Azzurro is aiming to recruit younger and more affluent adult shoppers into the growing can segment by changing ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Hindustan Unilever Limited (HUL) was the undisputed king of India’s stock market, delivering a ~25% CAGR. But in the last ...