The 30-second commercial, which was developed with Ryan Reynold’s Maximum Effort agency, subverts the usual Dove marketing tropes. At the start, four diverse women sit down for a focus group and ...

Equipped with mirror technology, 'Let your body, body' offers a dance experience with the brand's new deodorants.

It's "PrimeTime" for Dove's revolutionary Pro-Age products and advertising ... delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help ...

I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...

The ads link consumers directly to the Facebook app. Repurposing content The Dove Truth Files app combines a few different assets that Dove has used in its past marketing. For example, in December ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were asked to submit ...

More problematic is that the ad's message seem to stands staunchly against everything that the company's much-praised, pro-female marketing ... strategy firm Vivaldi Partners. The Dove "Real ...