A decade into YouTube's music journey, senior director of product T. Jay Fowler talks new initiatives and what the next decade could look like. By Dan Rys In 2015, YouTube hired MOG and Beats Music ...

Curious how a Dutch seal live stream and McDonald’s anime series are reshaping fandom on YouTube? At the ANA Masters of Marketing 2024, brands are learning how to ride the wave of fan creativity.

YouTube Music is celebrating 10 years with new features, including playlist comments. The update also brings daily refreshed “taste match” playlists and more concert info via Bandsintown. Fans will be ...

On September 28, Bowen Yang performed one of 2024’s most resonant pieces of political theater while dressed as a pygmy hippo. The bit was played for laughs, but in 2024, the actions of fans—to each ...

It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.

Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...