Dude Perfect, the entertainment and sports company started by five buddies posting trick-shot videos to YouTube, has brought a new dude to the team — it has hired senior NBA executive Andrew Yaffe as ...

“The mission of Dude Perfect is to serve families with the most trusted entertainment on earth,” Coby Cotton, one of its founding members, told me. After unveiling their new headquarters, Dude Perfect ...

FRISCO, Texas — The five buddies who now comprise Dude Perfect had no intention of creating a brand or even a business 16 years ago when they started making a video of basketball trick shots while ...