Ad Nut has seen many things in advertising: detergent mascots that look like nightmare fuel, brands mistaking purpose for personality, and humans attempting to sell “intimacy underwear” that doubles ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. One shopper put it plainly: “Hands down my pomsky’s favorite ...

Anyone who’s taken language lessons on the Duolingo app is certainly familiar with the Duolingo owl, Duo. If you skip out on lessons, Duo will ping you — crying! — to come back. Over the past few ...

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it —... Call it a miracle, or a marketing ploy: Duo the owl ...

Call it a miracle, or a marketing ploy: Duo the owl is back from the dead. Two weeks after announcing the murder of its sassy green mascot, the language-learning platform Duolingo now says he's fine — ...

Two weeks ago, the world lost a legend. The death of Duo the Owl, the famed Duolingo mascot, rocked the internet. There were eulogies, brand condolences and even fellow mascots who celebrated the ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...

Well, more like he announced it was all a ruse. Nearly two weeks after Duolingo announced that their mascot Duo—formally known as The Duolingo Owl—had “died,” the language learning app’s nocturnal ...

Duolingo’s mascot, Duo the owl, is dead. Okay, Duo isn’t really dead (we think), but the language learning app committed so hard to this bit that its CEO, Luis von Ahn, read a eulogy for this beloved ...

The Duolingo owl has been killed in a mortifying hit-and-run incident involving a Tesla Cybertruck, and the company is looking for the culprit. Just this past weekend, new information has surfaced, ...

The death of Duolingo's owl mascot has been going viral on TikTok after the company posted a video of his death. NBC News' Sam Brock has more on the viral marketing ...