And the brand continues to grow. The company behind it all, Lumistella, now offers a console video game, a preschool YouTube ...

How to Watch Elf on the Shelf: Sweet Showdown: Stream Series Premiere Live, TV Channel Food Network brings a new cooking show with Elf on the Shelf: Sweet Showdown on Sunday night at 8 p.m. ET. Adam ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

It’s that time of the year when Santa Claus’ helpers, Elf on the Shelf, are sent to ensure the kids are on their best ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied ...

Publisher Outright Games and developer Casual Brothers, in cooperation with The Lumistella Company, have announced puzzle platformer The Elf on the Shelf: Christmas Heroes for PlayStation 5, Xbox ...

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" elf Sprinkles competes in the Elf Olympics in Elf on the Shelf Is ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

The month of December is coming to a close. For many parents, this means staging a dramatic exit for the family elf. Started by Carol Aebersold and her daughter Chanda Bell back in 2005, Elf on the ...