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Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of ...

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Despite the rapid rise of programmatic, social media, and newer digital formats, email advertising in India is proving its staying power. Once dismissed as a legacy tool, the channel continues to ...

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Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...