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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re a die-hard beauty supply hoarder or you stick to old faithfuls in your everyday personal care routine, you’ll ...

Beauty writer Lucy Addicott opened the doors to this year's OPI nail polish advent calendar and here's what she found ...

Hailey Bieber’s nail looks have set global trends. See her most memorable manicures, from timeless to trend-defining.

Wicked: For Good is coming to theaters on Nov. 21. While we're still a ways away from the film's release, you can celebrate ...

The first step in building is selecting a boo container. This involves thinking of what type of contents may go inside so ...

Autumn means a switch-up in our wardrobes - floaty linen dresses give way to chunky knits - and our manicures deserve the same seasonal refresh. Pastel pinks and bright corals might feel right in ...

Makeup brushes are needed to attain perfect appearances, including foundation up to the eyeshadow. Sign up with professional brush sets that come at a discount on Amazon and add to your brush sets ...

Our editors work with affiliates when we select some or all of the products featured. We will receive compensation from retailers and/or from purchases through these links. With autumn here, you’ll ...

I’ve spent the better part of a decade on the hunt for the ultimate milky nail polish. Each manicure appointment finds me agonising—for longer than is reasonable—over the shade chart, often asking my ...