Scientists across all fields make various types of claims about their innovations. Validity tests check whether they deliver ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A lot of ink has been spilled on the question of what will ultimately win: the scientific ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is ...

The new wave of GenAI-powered search tools now offers researchers an alternative method for accessing insights at speed ...

The scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research. Untested market truisms, spurious correlations and ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...