Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.

In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...

Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

The numbers are out for the top advertisers in radio, television and cable last year, as detected by Media Monitors broadcast monitoring. As has been consistent in most weekly market reports last year ...

Former Geico Caveman McManus Woodend's latest career move might come as a surprise. The commercial character's actor is doing ...