The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

Georgina Tzanetos 8+ years of experience working in finance and financial journalism. She holds the Series 7 and 63 licenses. Geico’s success as an insurance company has come from offering consumers ...

GEICO's iconic character is back on screens for his 20-year anniversary, and what better time to make a return than during the NFL playoffs. A new GEICO ad shows a self-aware caveman waking up in the ...

Geico is off the hook, at least for now, from paying $5.2 million to a Missouri woman who alleged she contracted a sexually transmitted disease in a car insured by the company. The Missouri Supreme ...

State Farm and Geico are two of the biggest names in the car insurance space. State Farm® is the largest property and casualty insurance company in the U.S., issuing auto policies since 1922. It's ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Geico is No. 4 on our national rating of the best ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Geico scored higher in our rating than State Farm ...

Penny Gusner is a senior insurance writer and analyst at Forbes Advisor. For more than 20 years, she has been helping consumers learn how insurance laws, data, trends, and coverages affect them. Penny ...