One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

EXCLUSIVE: Reese Witherspoon's Country Career Heartbreak — 'Legally Blonde' Icon Urged to 'Give Up Singing at 13' and 'Focus on Acting' Tom Cruise is living up to his Top Gun image by splashing a ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

You know the publishing industry has hit an all-time low when a green scaly reptile announces that he’s written a book. Come on, you know the one I’m talking about. That annoying gecko who announces ...

Former Geico Caveman McManus Woodend's latest career move might come as a surprise. The commercial character's actor is doing ...

Why is the Pillsbury Doughboy starring in a commercial for Geico? Dec. 18, 2013 -- Move over, gecko. A new commercial for Geico stars not the insurer's famous lizard but the Pillsbury Doughboy. Huh?

Ten years after Portal 2's release and there's still no sign of a sequel, but at least the Geico Gecko can have fun at Aperture Science in our stead. In one of the most bizarre video game-adjacent ...

(CBS News) Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company Geico. CBS ...