Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

EXCLUSIVE: Reese Witherspoon's Country Career Heartbreak — 'Legally Blonde' Icon Urged to 'Give Up Singing at 13' and 'Focus on Acting' Tom Cruise is living up to his Top Gun image by splashing a ...

You know the publishing industry has hit an all-time low when a green scaly reptile announces that he’s written a book. Come on, you know the one I’m talking about. That annoying gecko who announces ...

Why is the Pillsbury Doughboy starring in a commercial for Geico? Dec. 18, 2013 -- Move over, gecko. A new commercial for Geico stars not the insurer's famous lizard but the Pillsbury Doughboy. Huh?

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...