几十年来，企业战略分析主要基于几个基本原则：控制差异化资源的能力、对竞争环境的预判以及中期预测。无论是价值链理论还是资源基础观，这些传统框架都建立在这样一种前提之上：企业与外部环境的边界相对稳定，行业演进具有一定可预测性。

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