Benefit Gimme Brow has cut my morning routine in half—and today only, it’s 50 percent off—just $12. I cut out three steps of my brow routine, and now most of the time I depend on just a few swipes of ...

Benefit Cosmetics has built a reputation as a brand that'll do just about anything for its customers. That's how the company got its start after all — Benetint, the first product they ever created, ...

On Wednesday, Benefit Cosmetics announced the relaunch of its cult-favorite Gimme Brow product, which will be available for purchase March 13. Eyebrows everywhere, rejoice! Benefit voluntarily ...

Benefit's brow collection launch was heard around the world — quite literally. The brand hyped up its products and fans instantly fell in love. Then, just like a great love story, Gimme Brow was ...

Sadly, this cult-favorite product was recalled last year for not meeting the company’s "stringent quality standards," as stated on their website. While the product wasn’t discontinued, due to the ...

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Last October, Benefit Cosmetics made the decision to voluntarily recall one if its bestselling brow products, Gimme Brow, after it "did not meet [its] stringent quality standards". And while the brand ...

After years of over-plucking, only one product really helps me fake that full eyebrow look: Benefit Gimme Brow gel. Our editors independently select these products. Making a purchase through our links ...

For beauty connoisseurs and the eyebrow obsessed, last year's recall of Benefit Cosmetics's iconic Gimme Brow was a tragic and trying time. In October, the brand voluntarily recalled the product out ...