Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google, You Good? Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product ...

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

Google’s Gemini AI mistakenly claimed Gouda makes up 50-60% of global cheese consumption in a Super Bowl ad After backlash, ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese ...

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...