Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

The announcement reaffirms Google’s commitment to equipping Southeast Asian markets with tools to meet today’s consumer ...

Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.

Ads on Google TV have become obnoxious, but I found a solution: a third-party Android launcher that does the basics and ...

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and ...

Google will be updating its political content policy this month, if not already. Specifically, the content on the Political ...

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

L ast year, Google introduced a new AI-powered feature called “AI Overviews” to Search. The feature is widely used to get summarised information of users’ search queries wit ...

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.