Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Google, You Good? Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product ...

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that ...

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Google’s Gemini AI assistant fumbled an ad set to air during the Super Bowl when sharp-eyed viewers spotted a cheesy ...

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese ...

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese ...