Google, the search engine giant that is really the online ad giant, this week began making good on its promise to kill off the cookie, long a staple of everyone’s websurfing experience. The online ad ...

Publishers and agencies have a ton of questions for Google about its decision not to unilaterally drop third-party cookies on Chrome. And Google can’t say much. But ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...