Through a collaboration between nonprofit ARMMAN and Google DeepMind, AI is being harnessed to reduce maternal and infant ...

Leading this effort is Dr Milind Tambe, Director of AI for Social Good at Google DeepMind. In collaboration with ARMMAN, a Mumbai-based non-profit focused on maternal and child health, Tambe’s team is ...

The Fog behaviour model, 1 popularised by Nir Eyal in his book "Hooked", is probably the easiest way to explain how a behaviour change can be achieved in digital products: ...

There are many models of health behaviour that attempt to both explain the origin of current behaviour and plan for interventions to support change in behaviour.

The WHO has called for action to integrate physical activity promotion into healthcare settings, yet there is a lack of consensus on the competencies required by health professionals to deliver ...

The project will apply behaviour change theory to examine motivations influence how an individual engages and sustains a behaviour, in this instance, MSPA. The project will involve three distinct yet ...

Health economic models can be used to do this, but they often make simple assumptions about the impact of policies on longer-term behaviour, based on little evidence or theory. These assumptions can ...