Hello Kitty may be Japan’s reigning queen of cuteness, but she is far from the only mascot with mass appeal. Japan has long mastered the art of crafting endearing characters that walk the line between ...

Hello Kitty fans flock to Tokyo’s Sanrio Puroland to spend an entire day surrounded by Sanrio characters and to meet the cat herself for a photo-op. But that’s not the only place you can encounter the ...

Every so often, Sanrio joins hands with a popular brand to create a co-branded collection, and Singaporeans go wild each time – take the recent McDonald’s Hello Kitty collab, for example. Ironically, ...