As the years gracefully pass, our approach to makeup can beautifully evolve, and women over 50 have unique beauty needs that ...

Aging is a natural journey, but many women over 40 are keen to preserve a youthful and radiant look, often finding that ...

As a beauty editor at Women’s Health, I’m constantly testing new skincare and makeup products. Sometimes, it's isn't pretty: I once tested an eyelash serum that made my left eye irritated, red, and a ...

When I stumbled upon an Instagram post about the famous le goûter (the afternoon snack), I was instantly intrigued. Typically eaten around 4 p.m. when kids come home from school, this quintessential ...

POV Beauty started with five streamlined skincare products created to enhance customers’ natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...