Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

The FCC has proposed $3.4 million in fines to 21 broadcast licensees for the airing of Hot Wheels Super Ultimate Garage commercials during episodes of Team Hot Wheels. The FCC said that was a ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

Pontiac is continuing its trip down memory lane with a second ad for the new G8 GT sport sedan. Having reminded us of weekends at the arcade with their "Spy Hunter" spot, the new commercial brings ...

There's one thing you need to understand about collecting Hot Wheels. It can become an extremely expensive hobby if you don't exercise some form of control. The rarer the car you want to get, the more ...

Hot Wheels has been around for over 50 years. And the company has created a huge variety of castings, some of which have hundreds of variations of their own. There are so many series to look at, that ...