Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Pontiac is continuing its trip down memory lane with a second ad for the new G8 GT sport sedan. Having reminded us of weekends at the arcade with their "Spy Hunter" spot, the new commercial brings ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...