Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven partnerships for sustainable growth.

Q4 2025 Earnings Call February 6, 2026 10:00 AM ESTCompany ParticipantsBrian Ezzell - Treasurer and VP of Investor ...

gFour marketing is all about using smart, data-driven methods to grow a business, moving beyond older ways of advertising. Getting seen online through search engines and engaging people on social ...

Tatari, the leading convergent TV advertising platform, today announced that four of its clients, Ro, Manscaped, Tecovas, and Life360, will advertise during Super Bowl LX. Bringing four advertisers to ...

The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

AI-powered intelligence helps publishers understand demand shifts and make more confident monetization ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, ...

We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel "measurement ...

Automotive advertising once relied on newspapers, radio, and basic performance marketing. Success was measured by vanity metrics like clicks and impressions, Jason Goldberg, general manager of ...