Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some ...

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

SaaS marketers in the B2B sector have a simple task before them: achieving the best possible return on ad spend (ROAS) for their company. To many marketers, that simply means maximizing the number of ...

Overview:  Generative AI shifts marketing from static campaigns to dynamic, real-time personalization powered by first-party ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. This article has ...

The bevy of CPA firm M&A in recent years has changed the size and composition of firms in the market. Even private equity firms looking to pick up accounting practices look at $10 million as a minimum ...

For decades, the question of how to best compensate a marketing partner has been dominated by a handful of models, each with ...