Every day, your brain makes thousands of decisions under uncertainty. Most of the time, you guess right. When you don't, you learn. But when the brain's ability to judge context or assign meaning ...

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One such way is by the use of branded overlays and bold call-to-action (CTA) text. Logos, color, or small graphics overlays keep the presence of your brand, while CTAs move the audience to their next ...

When we are engaged in a task, our brain's auditory system changes how it works. One of the main auditory centers of the brain, auditory cortex, is filled with neural activity that is not sound driven ...