For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future. Artificial intelligence is transforming how people ...