The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially. But how should business ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Stamps.com reports that businesses can lower shipping costs by utilizing data analytics to identify spending patterns and ...

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...