GEO performance comes down to proof. Share of Search, buyer intent, and prompt visibility show whether your strategy is ...

One of the modern missions of PR is to smooth out the digital barriers between a business and its target audience.

Most creators build their businesses on sand. If you have an audience, whether it's on TikTok, YouTube, or Instagram, guess what? It can disappear overnight like a fart in the wind.

If you’re reading this, we already know the vibes—you love BOSSIP, and guess what? We love you right back. With your support, we’ve become the go-to destination for everything hot, hilarious, and ...

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to optimize for AI-driven discovery.

Google now lets you customize “Top stories” and Discover. You’ll see us a little more if you take advantage of this. Google now lets you customize “Top stories” and Discover. You’ll see us a little ...

Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of ...

Ben Khalesi covers the intersection of artificial intelligence and everyday tech at Android Police. With a background in AI and data science, he enjoys making technical topics approachable for those ...

Is Google about to change online search forever by replacing its classic web search with AI Mode? Credit: Smith Collection/Gado/Getty Images Move over, Google Search. AI Mode is here, and it isn't ...

MITROPOULOS EXPLAINS. LOOKING FOR DIRECTIONS A RESTAURANT, OR MAYBE A HISTORY LESSON? THESE DAYS, MOST PEOPLE WON’T HEAD TO THEIR LOCAL LIBRARY. JUST PULL OUT YOUR PHONE OR YOUR COMPUTER AND SEARCH ...