In today’s digital-first world, automation has become the backbone of customer engagement. But let’s face it—automation alone isn’t enough. Customers crave experiences that feel personal, thoughtful, ...

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THE digital economy is a major driver of growth in the Philippines, fostering productivity and supporting inclusive development. According to Google's 2024 e-Conomy report, the Philippines was the ...

Have you ever found yourself buried under a mountain of Excel sheets, each holding pieces of data that need to be stitched together into one cohesive whole? It’s a common challenge for anyone working ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...