The brevity of an abstract belies its importance to a manuscript. It’s what catches a reader’s attention and helps them to decide whether a paper is relevant. Yet failing to reflect the content of the ...

The title and the abstract form the gateway to a study, and a well-defined combination rolls out the red carpet for the audience. The ability to write a good abstract is therefore an important skill, ...

Successful abstracts exhibit what is generally accepted as good scientific communication. The following guidelines specify all aspects of how a good abstract is written. Title The Title is informative ...

Winning new clients is the lifeblood of our agency. I have won some and lost some over my long career. What I struggle with is not in having to compete for business, but rather in the RFP process ...

Successful abstracts exhibit what is generally accepted as good scientific communication. The following guidelines specify all aspects of how a good abstract is written. Title The Title is informative ...