The retailer has launched The Tonal Hues Edit, which contains everything makeup enthusiasts need to create the ultimate ...

Creators share their go-to lipstick and blush combos - bold reds, juicy glosses and creamy flushes that keep the glow alive ...

Never underestimate the subtle power of a good lip liner. “It’s one of those products that transforms the face and really ...

Experts share their top tips for creating the ultimate shimmery and bold Diwali makeup look, plus their product ...

Huda El Mufti dazzles in the Dolce&Gabbana Beauty 2025 Holiday Campaign, launching new makeup and the warm, intense Velvet ...

Ever question why certain makeup items seem to have been created specifically for you? It’s not simply a matter of color or ...

I’m sharing my latest Sephora haul and giving you my honest first impressions on some hot new products! I try out Glossier’s ...

Lounge asked two celebrity make-up artists, Sushmita Vankar and Sévrine Perina, to share details behind the looks they ...

We've ranked the best beauty gift sets for women Christmas 2025, whether it's a skincare bundle or luxury fragrance ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

From cult-loved fragrances to indulgent body oils - these are the new launches our beauty editor is raving about. Shop now ...

This popular "Love Island USA" season 7 star scored a coveted invite to Kylie Jenner's LA pop-up event, celebrating 10 years of Kylie Cosmetics.