The retailer has launched The Tonal Hues Edit, which contains everything makeup enthusiasts need to create the ultimate ...

Never underestimate the subtle power of a good lip liner. “It’s one of those products that transforms the face and really ...

Experts share their top tips for creating the ultimate shimmery and bold Diwali makeup look, plus their product ...

Huda Kattan is one of the few beauty founders who feels just as present today as she did when she first launched false lashes from her living room. Over the years, she’s balanced the gloss of running ...

Huda El Mufti dazzles in the Dolce&Gabbana Beauty 2025 Holiday Campaign, launching new makeup and the warm, intense Velvet ...

Ever question why certain makeup items seem to have been created specifically for you? It’s not simply a matter of color or ...

Lounge asked two celebrity make-up artists, Sushmita Vankar and Sévrine Perina, to share details behind the looks they ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Toni Bravo isn’t just a beauty content creator - she’s the kind of voice that makes the online beauty space feel warmer. Known for her love of colour (blush is practically her signature), so much so ...

From cult-loved fragrances to indulgent body oils - these are the new launches our beauty editor is raving about. Shop now ...

Pepper Pout’s introduced five new shades of its Sweet Spot Glossy Lip Stain. Sweet Spot is a hybrid lip stain and gloss that ...

Clinique’s cult Almost Lipstick in Black Honey now has two new variations, Pink Honey and Nude Honey. The formula delivers ...