Hot Wheels is expanding representation for kids who use wheelchairs – with the company’s first-ever remote-controlled wheelchair toy. The toy was created in collaboration with five-time Wheelchair ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

Although I tend to roll my eyes at toys that offer enhanced play through an app that adds virtual effects on a mobile device’s screen, I think that Velan Studios has come up with a convincing use case ...

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years. Hot ...