JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

JCPenney is closing seven stores across the country on Sunday, May 25. JCPenney filed for Chapter 11 bankruptcy protection in May 2020. Earlier this year, the company closed more than 200 U.S.

It was just announced that 119 JCPenney locations are going to be sold-off. So what does this mean for the 123 year-old brand? Back in 2020, CNN reported that JCPenney declared Chapter 11 bankruptcy.

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive. The campaign, with creative by Mischief and ...

PLANO, Texas--(BUSINESS WIRE)--To our loyalists: We’re sorry. 83% of people surveyed admitted they were surprised to see such on-trend outfits from JCPenney when we showed them the hottest looks for ...

JCPenney is closing yet another location, this time in Orange County, California. JCPenney will close its location in the Westminster Mall on or about Nov. 21, according to a Worker Adjustment and ...

JCPenney is planning to close a "handful" of stores over the coming months as it struggles to keep pace with rapidly changing market conditions. "While we do not have plans to significantly reduce our ...