AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

CEO Rajeev Goel highlighted strong momentum in connected TV (CTV), with revenues in that segment growing over 50% year-over-year, and noted that supply path optimization (SPO) accounted for a record ...