Target 40-Day ‘Fast’ And The Consumer Psychology Behind Boycotts
Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.
Warning issued for anyone who has lent money to friends or family members
A recent study published in the Journal for Consumer Psychology found that people who lend money to friends frequently feel ...
Harvard Business School7 年
Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias
Moon, Youngme. "Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias." Journal of Consumer Psychology 13, nos. 1-2 (2003).
Nature1 年
Journal Information
Communications Psychology is a selective open access journal from Nature Research publishing high-quality research, reviews and commentary across all fields of psychological research. Primary ...
Harvard Business School3 年
The IKEA Effect: When Labor Leads to Love
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
Warning to anyone who has lent money to friends or family members
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
knowledge.insead.edu2 年
Amitava Chattopadhyay
He is an expert on branding, and his research has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of ...