Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such ...

A Series of Q&A interviews with consumer behavior thought leaders: Professor Jonah Berger, Marketing Professor, The Wharton School and author of Contagious: Why Things Catch On. Bruce Rogers: Tell ...

Therefore, the thought caused me to buy the dress”). In this paper, Williams and Poehlman argue that consumer behavior researchers make the same mistake and that the vast majority of research on ...

Journal of Consumer Research, Vol. 39, No. 4 (December 2012), pp. 784-799 (16 pages) This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from ...

Reference: Hoegg, JoAndrea, and Joseph W. Alba. "Taste Perception: More Than Meets the Tongue," Journal of Consumer Research: March 2007. RELATED TOPICS Mind & Brain ...

Journal of Consumer Research. (2017, March 22). Lack of leisure: Is busyness the new status symbol?. ScienceDaily. Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2017 / 03 ...

"Identity-based consumer behavior," by Americus Reed, II, Mark R. Forehand, Stefano Puntoni, and Luk Warlop in International Journal of Research in Marketing, 2012.

Products that have been created by mistake have more intrinsic value than products that were created on purpose, but only if it’s communicated that the product was created by accident. But not ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

The journal of consumer research looked at data from 122,584 Consumer Affairs users who expressed interest in moving between March 2024 and March of this year.