De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...
Consumer confidence sank to its lowest level since April, as income expectations slumped on the back of continued ...
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...
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