研究 | 张强：你买的快时尚，正在悄悄暴露你的自控力？

你买的快时尚， 正在悄悄暴露你的自控力？ 港中大（深圳）经管学院张强教授的合作研究在《Journal of Consumer Research》上正式发表 ...
Harvard Business School

Ideation with Generative AI—In Consumer Research and Beyond

De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
Harvard Business School

AI Companions Reduce Loneliness

De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (forthcoming). (Pre-published online June 25, 2025.) ...
CMS Wire

Elevating Marketing With Consumer Research: A Strategic Guide

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...