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Shop TikTok's viral stackable makeup, smart gyms and the kid-approved Nugget Couch Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.

Videos a part of the "Sephora kids" trend, which gained traction in early 2024, feature young girls swiftly moving around Sephora aisles, shopping baskets in tow, full of beauty products.

Just Let Your Kids Play With Makeup. Many people consider it a red flag. It doesn’t have to be. By Faran Krentcil. Illustration by Alie Wu. May 14, 2025. Share. Save.

Call it the fear of “girly-girl” culture—the princess movies, sparkly dresses, and, of course, makeup that Keough says become part of many little kids’ orbits when they turn 3.