Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Innovation is thriving in Atlanta and its surrounding ...

One South Carolina beach community is growing beyond tourism with tech entering the economic development mix, and a new project leading the way to becoming a testbed for innovation. Myrtle Beach has ...

NM Tech Talks announces a partnership with WESST for the 2026 Desert Dev Lab Hackathon, strengthening New Mexico’s tech ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...

When I was a kid, my home lab consisted of test tubes and beakers, sodium bicarbonate (baking soda), acetic acid (vinegar), and the occasional boom, followed closely by the sound of my mom in the ...

Add Yahoo as a preferred source to see more of our stories on Google. BLACKSBURG, Va. (WFXR) Anyone working in Virginia Tech’s helmet lab is committed to helping athletes of the future minimize the ...