Social media star Larray has an over-the top-personality that draws in millions of views — and followers. In fact, he has close to 13 million followers on TikTok and over six million subscribers on ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Another way for creators to make money from Roblox. Another way for creators to make money from Roblox. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

Internet personality Larray has managed to score major success on most popular social media platforms. Larray came up with his nickname while running a Miley Cyrus fan account on social media.