Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957, announced today the evolution of convenience and superior performance in fishfinding technologies – the new ...

Lowrance announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance TotalScan all-in-one transducer – combining proven CHIRP sonar ...

Our experts ranked the best Lowrance fish finders, whether you need one for your boat or fishing kayak. We reviewed the Hook Reveal, HDS Elite, and more. Print Subscription-$35 for the Best Field ...

NEW YORK (MarketWatch) -- Lowrance Electronics Inc. Monday agreed to be acquired by Simrad Yachting AS for $215 million, or $37 a share. The consideration represents a premium of 48% from a ...