Angela Sy, CEO of Chinese branding agency The 25s, says that South Korean brands are also using this strategy: “Apart from merchandise, even celebrities and K-pop idols are getting into it, which in ...

Jiang Yun, a job seeker from Shanghai, told Sixth Tone that she recently attended an in-person interview for a media job, during which one of the interviewers directly asked her about her MBTI. When ...