The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo.

Viewers may have noticed something different about the 2024 Major League Baseball postseason. Every team has the word STRAUSS emblazoned on their helmets. There's a good reason for that: MLB has ...

However, there are few field data showing if helmets are effective in reducing head injury. Methods: Impact tests were conducted on a selection of helmet models: five cricket, two baseball, and two ...

What’s the deal with those Strauss decals on MLB batting helmets? Here's how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future.