The media investment company now estimates that U.S. ad spending will grow to $374 billion thanks to a stronger-than-anticipated Q1. By Alex Weprin Senior Editor The advertising market appears to be ...
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With Netflix and Disney+ launching an ad supported tier in the months ahead. Magna forecasts ad spend growth for AVOD of +33% in 2023. (AP Photo/File) Last week Magna Global, a media agency that is ...
IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 ...
On the same day late last week that Telus (CA:T) reported laying off 6,000 people, Magna International (CA:MG) delivered a report revealing healthy revenue and earnings growth in the second quarter.
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